When the forecast is overcast, and your client reminds you that he “can’t sell a haunted house.” You endure dozens of mosquito bites and use all the tricks and tools you’ve learned along the way to create your own light and get the job done.
This project at 3467 N Moorings Way in the Coconut Grove neighborhood of Miami fulfilled all the boxes I crave regarding my work. Beautiful, bespoke architecture? Check. Creative freedom? Check. Challenges that force me to think outside the box and result in my evolving as an artist? You already know.
Architectural photography can have many intentions. My job is ultimately figuring out how to make images that serve my client’s goal. I am grateful when a client comes around who shares my aesthetic enthusiasm and is collaborative but gives me the space to create. It’s not often I do it within the context of real estate.
Photographing a home for sale is vastly different than documenting the design on behalf of the parties involved in creating it. Priorities often conflict, hence why I don’t typically market myself as a “real estate” photographer. I focus on creating intimate, moody vignettes with a handful of hero shots; however, luxury listings need to focus on the variables that would entice someone to drop a fortune, so they need to show views, size, and amenities. Thankfully, my client Renier Casanova is an architectural savant and has a personal appreciation for this home. He understood this home needed to be shot with a more artistic approach, and I’ll always be grateful to him for that.
Read More